Embrace Your Inner Muse: A Collection for the Self-Assured Woman
The Designer's Vision: Inner Freedom and Self-Exploration
Alessandra Rich, in a recent preview, articulated her core philosophy: every woman should prioritize herself. This season, her inspiration shifted from the vibrant social scene of the Roaring '20s' "Bright Young Things" to a more introspective theme. She envisioned a woman in the quiet solitude of her bedroom, engaging in a sartorial journey of trying on different outfits and, in doing so, embracing diverse facets of her personality.
The "Wardrobe Pile" Philosophy
Rich highlighted a common, yet deeply personal, experience for many women: rummaging through their closets, trying on various pieces, and creating a "pile" of discards. She noted that true freedom in this intimate ritual is often found when one is completely alone, uninhibited by external gazes. This concept of private, unadulterated self-fashioning served as a guiding principle for the entire collection.
A Mélange of Styles: From Boudoir to Bohemian
The collection itself mirrored the eclectic nature of a personal wardrobe "pile," offering a wide array of styles. It included delicate boudoir items, such as slinky black lace dresses and a playsuit, alongside Rich's characteristic silk, tweed, and lace tea dresses. A novel addition was the incorporation of tasseled belts, reminiscent of dressing gowns, adding an intimate touch. Beyond these, the collection featured a leather "boyfriend" jacket, voluminous taffeta dresses, and two-piece skirt sets adorned with various prints. A standout piece was a silk Hawaiian print shirt, playfully described as "the shirt he could have left behind," further contributing to the collection's narrative of personal exploration. Complementing the attire was an assortment of vibrant, 1980s-inspired costume jewelry, enhancing the playful atmosphere.
A Kitsch Setting: The Milan Motel Lookbook
The collection's lookbook was photographed in a distinctively "seedy" Milan motel, known for its circular beds and late-night rendezvous. Rich found artistic value in the motel's kitschy ambiance, particularly its fake Roman columns separating the parking spaces. This unique backdrop inspired an innovative photographic approach: models were captured candidly as they moved between rooms during takes, creating a series of behind-the-scenes images that the designer hopes will form the official campaign, offering an authentic glimpse into the collection's spirit.