Hollywood studios are leveraging the immense viewership of the Super Bowl to showcase their upcoming blockbusters, with Disney, Universal, and Paramount among those set to release new trailers. This strategic move aims to generate significant buzz and anticipation for their major releases, capitalizing on the vast audience gathered for the championship game.
Disney is expected to debut a trailer for "The Mandalorian & Grogu," marking the first "Star Wars" cinematic release since 2019, potentially alongside a preview for "Toy Story 5." Meanwhile, Universal, owned by Comcast, plans to feature trailers for Steven Spielberg's "Disclosure Day," "The Super Mario Galaxy Movie," and "Minions 3." Paramount, recently acquired by Skydance, will also launch a trailer for "Scream 7." Other studios like Sony, Netflix, Apple, and Amazon/MGM have opted out of Super Bowl advertising this year, while Warner Bros. will promote "Supergirl" during the Puppy Bowl.
Despite the steep price tag, with 30-second ad slots potentially costing upwards of $10 million, the unparalleled reach of the Super Bowl makes it a compelling investment for film studios. The event remains a crucial marketing opportunity, enabling studios to connect with a broad demographic and build excitement for their cinematic endeavors well in advance of their release dates.
The annual tradition of unveiling movie trailers during the Super Bowl highlights the enduring power of major live events to capture public attention and drive cultural conversations. It underscores the entertainment industry's continuous innovation in promotional strategies, seeking to inspire wonder and foster a collective anticipation for shared storytelling experiences on the big screen.